GCC and One Percent for the Planet

The Corporate Benefits of One Percent for the Planet

or the World’s Largest Donor / Non-profit Dating Service


Assisting businesses to support Gaviota stewardship

by Greg Karpain

The Gaviota Coast Conservancy has been a non-profit member of One Percent for the Planet for over five years. Why does a non-profit join another non-profit like One Percent for the Planet? It's a good question, and one we’re happy that One Percent answered.

One Percent for the Planet has quickly become the largest environmental network in the world! It’s an international non-profit organization, whose corporate members pledge and contribute at least one percent of their annual sales revenue to support environmental causes, and the non-profits behind those causes, such as the Gaviota Coast Conservancy (GCC).

Their One Percent for the Planet mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet. One Percent for the Planet corporate members assist non-profit organizations, such as GCC, that protect land, forests, rivers, oceans, and also encourage sustainable methods of energy production.

The result? More than 1,200 member companies in 48 countries are currently giving one percent of their sales directly to more than 3,300 nonprofits. Donations totaling more than $130 million dollars are now helping our environment (and future). One Percent works with corporations to find a non-profit, to which the company feels most aligned, and introduces the two for further discussion. It’s kind of a dating service and match-maker for environmental companies that want to create change, and those non-profits whose sole purpose it to effect those changes.

Yvonne Chounard, the founder of Patagonia Corporation, and cofounder of One Percent for the Planet, says, "[We] have a responsibility to the planet. Give to the people who are willing to do the good work." 

Global Social Marketing and Increased Sales Revenues

Companies can participate in the One Percent global network at a variety of levels, including

  • Whole company participation (e.g. Patagonia)
  • Branding (e.g. Planet Petco)
  • Product line marketing (e.g. Honest Tea)

Associating your corporate brand with the One Percent for the Planet concept and network is solid global social marketing. For example, 1 billion impressions have been stamped on member packaging annually, helping promote $100 billion in network sales over the past 10 years. By donating one percent of annual sales revenue, your company gets double value on the dollar: increased brand recognition and sales, as well as pro-actively involvement to help non-profits meet your corporate environmental goals. 

As a small business owner noted, "It's helped my sales a lot to be part of One Percent, and given me added exposure, and easier access to some markets that I might not have entered into." 

The bottom line for profit: One Percent for the Planet helps companies grow their member’s businesses and revenue by being socially responsible.

Ask your company to join and donate to the Gaviota Coast Conservancy

In 2008, the Gaviota Coast Conservancy, as well as the Naples Coalition, applied for and underwent the One Percent rigorous application process, and were accepted as a non-profit member of the organization. If you are a member of a local, national, or international business, we ask that you bring One Percent to the attention of your company and see if they would like to join One Percent and add the Gaviota Coast Conservancy to its annual giving list (see below for contact information as to how we can help you with your presentation to your company). 

If your company is interested in becoming an approved One Percent corporate partner and donating to the Gaviota Coast Conservancy (or other member non-profit of your choice) please call Janet or Brook. Donating to the Gaviota Coast Conservancy helps to preserve the rural character and habitat of our unique and stunning Gaviota Coast.  

Or contact Janet Koed, Gaviota Coast Conservancy, 805-683-6631 gavcoast@silcom.com
Or Brook Hopper, One Percent for the Planet, 805-340-5034, brook@onepercentfortheplanet.org
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2016 SCAPE Benefit Art Show for Gaviota Coast Conservancy



Don't miss our annual Gaviota Coast Conservancy benefit art show by Southern California Artists Painting for the Environment (SCAPE), "Visions of the Gaviota Coast: The Jewel in our Backyard", featuring photography by Reeve Woolpert and paintings by SCAPE painters, with silent auction and art sales to benefit Gaviota Coast Conservancy. The Bacara Resort and Spa is sponsoring this event, with locally-handcrafted wine by Standing Sun, live music, a silent auction, high-value raffle and great schmoozing. 

This event is free to the public!

Friday, 5/13: 1-8p, reception at 5p

Saturday, 5/14: 10a-5p, raffle at 4p

Raffle prize: a one-night stay and a spa treatment at the Bacara Resort and Spa! 

Please RSVP here for Friday and RSVP here for Saturday so we know around how many to plan for, and thanks.



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GCC supports Gaviota Cove acquisition by Trust for Public Land


Gaviota Coast Conservancy provided the following letter to the Santa Barbara County Board of Supervisors this morning, in support of awarding a CREF Grant for the acquisition by the Trust for Public Land of Gaviota Cove. We encourage our friends to add their own emails of support should they feel moved to do so. Send to:

Mr. Peter Adam, Chairperson      

Santa Barbara County Board of Supervisors

105 East Anapamu St.

Santa Barbara, CA 93101

By Email to: sbcob@co.santa-barbara.ca.us 

Re: CREF  - Support for Gaviota Cove Property Acquisition 

Honorable members of the Board of Supervisors,

The Gaviota Coast Conservancy (GCC) strongly supports staff’s recommendation and encourages your Board to award a CREF Grant to the Trust for Public Land for the acquisition of the Gaviota Cove property.

The GCC is dedicated to the preservation and enhancement of the rural character of the Gaviota Coast for the benefit and enjoyment of current and future generations.

The acquisition of the property will protect two creeks, protecting important wildlife corridors and habitat.

The beautiful coastal landscape to the south of Highway 101, including coastal sage scrub, riparian woodland and habitat, and unobstructed ocean views will be protected with the acquisition of this land.

The acquisition of Gaviota Cove is strategically important as it will provide appropriate connectivity to beach and bluff top portions of Gaviota State Park. The public will be well served by the potential public access and Coastal Trail segment that will be enabled by this acquisition.

The Gaviota Coast is nationally recognized for its beauty, biodiversity, cultural significance and recreational opportunity.  The GCC strongly supports the award of a CREF Grant to the Trust for Public Land for the acquisition of the Gaviota Cove property.

Thank you for your support of this important acquisition.


Mike Brown, President 


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Coastal Commission fires Executive Director, Dr. Charles Lester


It’s done. The California Coastal Commission voted 7-5 to fire their Executive Director, Dr. Charles Lester.

Dr. Lester’s response to being fired is noteworthy for his statesmanship and his commitment to the Coast: “It’s been a privilege to serve the Commission as the Executive Director for the last four years… I want to thank the public for your participation and engagement and as I said at the beginning of the day… it’s a real testament and it’s a celebration of the vitality of the California Coastal program to all Californians. So if there is any silver lining, I am so energized by all the people who came together for this…. This was a spontaneous expression of commitment to the coast of California and we should all be proud of that.”

Perhaps there has never been a time in the last 40 years when coastal California appears to be subject to greater risk of inappropriate development. Regardless of who takes over the Executive Director role, it appears that the Commission is moving in the direction of quicker development approvals and fewer opportunities for coastal advocates to intervene and offer changes that would enhance protection of the coast.

This is a particularly challenging time for the Gaviota Coast. To date, my colleagues at the Gaviota Coast Conservancy along with concerned citizens and partner environmental organizations have been remarkably successful in holding the line in the face of multiple development initiatives on the eastern portion of the Gaviota Coast. Our past successes were due not only to the hard work of many committed individuals, but also the strong stand that the Coastal Commission typically took on allowable development in the coastal zone.

But our recent experience with the Commission suggests that change is already occurring and the Commission is moving to speed up processing through restricting public participation in hearings and negotiating substantive changes in projects without opportunities for public input. That Dr. Lester publicly advocated for a more robust public process in a recent Gaviota Coast case may have been a contributing factor in his dismissal and the Commission may be looking for a new Executive Director who will share their view of the need to expedite the approval process and limit public participation.

Those who care about the future of the Gaviota Coast and all of coastal California need to make their voices heard. Please tell your elected representatives how you feel about the Commission’s action:

Governor Brown: (916) 445-2841

State Senator Hannah-Beth Jackson: (916) 651-4019

Assemblymember Das Williams: (916) 319-2037

Whoever replaces Dr. Lester, we will continue our work and, as always, we value your ongoing support in our efforts to protect the Gaviota Coast.

In respect for the earth,

Michael S. Brown, President         


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UC Nature Reserve Turns 50!


Gaviota Coast Conservancy is proud to announce that the University of California, Santa Barbara Natural Reserve System is turning 50! To celebrate 50 years of research and preservation, the @UCSB Natural Reserve System is hosting 6 events from Oct 1-Nov 7. As proud sponsors, we are happy to support the LARGEST university-administered reserve system in the world. Join us at one (or all!) of the events this celebration has to offer. Head to nrs.ucsb.edu/events to register and RSVP asap, as there's limited space. See you there!


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Tanker Trucks Denied



(Santa Barbara, CA) On Tuesday, June 9, Santa Barbara County Planning and Development Department Assistant Director Dianne Black denied a requested emergency permit to transport crude oil by truck from the Gaviota Coast to Santa Maria. The request was made based on the need to shut in offshore oil platforms due to the closure of the Plains All American Pipeline following the Refugio Oil Spill.

“All oil development carries significant environmental risks, and the Gaviota Coast has seen the consequences of shoddy pipeline transportation practices. After that experience, Exxon’s proposal to transport crude oil from the Gaviota Coast by truck was irresponsible,” stated Gaviota Coast Conservancy’s President, Phil McKenna.

“Exxon failed to make even a credible case that there was an emergency that justified skirting state and local environmental laws,” stated Gaviota Coast Conservancy attorney Marc Chytilo. “Oil development demands the highest levels of environmental scrutiny, not back door emergency exemptions.”

Gaviota Coast Conservancy thanks Assistant Director Black and County staff for their hard work in carefully reviewing this important issue. 


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GCC urges denial of emergency trucking application

(Special report by on oil trucks by Becca Claassen of SB Food and Water Watch) Please help us stop Exxon from trucking millions of gallons of toxic crude through our county! And urge our County Board of Supervisors to prioritize a 100% renewable Community Choice Energy program in next year's budget.
Here's the latest report on Exxon's request for 24/7 oil tanker trucks on the 101 in the June 5 LA Times.

Dianne Black will make the decision by Wednesday, as Planning and Development Director Glenn Russell has recused himself due to conflict of interest.
Please sign this petition and attend two very important events this week: 

1) Rally: "Not by Pipelines, nor Trains, nor Tanker Trucks! Renewable Energy Now!"
     This Monday, June 8 at 12 noon (Bring signs and chants!), in Santa Barbara at the County Courthouse Sunken Gardens, 1100 Anacapa St, and in Santa Maria: at City Hall, 110 East Cook St at Broadway.

2) Attend SB County Board of Supervisors Budget Hearing, on Wednesday, June 10, either 11am or 1pm (RSVP to 350santabarbara@gmail.com for a time update). Ask them to allocate funds to Community Choice Energy! This is our region's best chance to decrease our dependence on dirty fossil fuels locally. Santa Barbara: 105 East Anapamu St. 4th floor. Santa Maria: 511 East Lakeside Pkwy.

GCC and Naples Coalition letter urging denial of emergency trucking application

Director Russell and County Staff:

Please accept this brief communication regarding the proposed Emergency Permit requested by Exxon for trucking of oil from the Las Flores Canyon Facility. 

On behalf of the Gaviota Coast Conservancy and Naples Coalition, we oppose this application and ask that you deny it.  There are both inadequate justifications, and an incomplete submittal.  The California Environmental Quality Act mandates environmental review of the application, and the request does not qualify for CEQA’s emergency exemption, which clearly requires a “clear and imminent danger demanding immediate action to prevent or mitigate loss of . . . essential public services.  CEQA Guidelines sec 15359. 

The applicant’s contrived justification clearly fails this test.  There is no imminent danger – only a future gas shortage, if the application were to be believed.  The application states there are at least 30 days before wells must be shut in, allowing time for SoCalGas to address the potential shortfall.  Significantly, summer is our low natural gas use period, so demand is reduced.  Finally, the County recently approved and SoCalGas has completed a substantial expansion of its reservoir capacity at the La Goleta Plant with one of the justifications being to be able to weather supply interruptions.   The applicant’s justification is untenable and fails to qualify as an emergency under CEQA and the coastal zoning ordinance.

Any future natural gas shortfall cannot meet CEQA’s definition of an emergency, and thus no exemption is available and this proposal is subject to complete environmental review.  The project entails a number of potentially significant impacts to air quality, public safety, traffic and circulation, ESHA and biological resources, visual resources, recreational resources and is inconsistency with land use policies adopted to protect the environment.   Similarly under the County’s zoning ordinances, the situation does not justify the findings of emergency necessary to approve proposed permit.

GCC and the Naples Coalition are deeply concerned with the risks associated with handling of crude oil and natural gas, with toxic air emissions, with the loss of recreational resources from increased traffic, from impacts to the Gaviota Coast’s visual resources from additional industrialization and a constant flow of trucks, risks to terrestrial and marine habitat, impacts to cultural and spiritual resources, and the increased potential for another oil spill from the facility or from the trucks. 

We ask that you deny this application.

Please place this office on the mailing list to receive notice of your decision in this matter and any related proceedings.


Marc Chytilo

For Gaviota Coast Conservancy and Naples Coalition


Read more
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Refugio Oil Spill, 6-1-15 Report: Stand In The Sand


June 1: #RefugioOilSpill @GaviotaCoastC Update

The Santa Barbara Independent, in keeping with its record of extraordinary reporting on this terrible spill, published on Friday an in-depth article on oil transportation safety, pipeline shut-off valves, and the lack of transparency from Plains All American Pipeline, the owner of the ruptured pipe. Noozhawk, another leader in spill coverage, mentioned Phil McKenna's message today. They attended the Unified Command Open House, and left with more questions. Here are their Stand in the Sand images. Here's the Unified Command Report for today. Volunteers (including from GCC, thank you!) have been assisting with endangered Snowy Plover and habitat protection (now seeing oil), and with Unified Command-led cleanup operations.

On Sunday, May 31st, Gaviota Coast Conservancy joined forces with a host of other local and national groups plus over 500 of our fellow concerned citizens for Stand In The Sand, a rally to protest the nearly two-week-old Refugio Oil Spill and to press for greater reliance on renewable forms of energy and greater accountability from the oil industry.

Santa Barbara mayor Helene Schneider addressed the energetic audience, and spoke for many in attendance when she said, “We have seen this before: the 1969 spill in the Santa Barbara Channel, the 1989 Exxon Valdez spill in Alaska, and in 2010, in the Gulf of Mexico. The reality is that under the status quo we will see more spills like these in the future. We are here because we want to see another alternative. We’re here because we want to get ourselves to a better place that is less reliant on oil and more reliant on new clean and renewable technologies.”

In addition, our own Phil McKenna, President of Gaviota Coast Conservancy, delivered a powerful and deeply moving speech to the supportive attendees. Touching on the history, biodiversity, and fragility of the Gaviota Coast, it's well worth reading, and we've reprinted it here in its entirety.


President Phil McKenna's Address at Stand In The Sand, May 31st, 2015

Refugio Beach was built from the mountains of Gaviota, its sand washed from Gaviota’s stone by the storm water from the North. The sand is ancient, born under the sea, lifted to the mountains, transported back to the sea.

The meeting ground of the Pacific Ocean and the North American continent is the incredibly small ribbon of sand that we call the beach. If it is 25 yards wide, it disappears from maps. At high tide it is swamped under the ocean surge.

It is an extraordinary meeting place of water and land, beyond compare on our planet. It is a place that is in constant motion, yet known for tranquility. A place so ephemeral that it changes twice a day. A place so dynamic that it transforms from summer sand to hard cobble in winter.

Refugio translates to "refuge" in English. There is irony here, and truth. Situated in the middle of the Gaviota Coast, it is a refuge from all that Southern California has become. It is a refuge for the 1400 plant and animals species inhabiting this space that are threatened by climate change. It is a refuge and sanctuary unique in the world; summer feeding ground for the Blue Whale, and host to a winter bird count almost unrivaled.

This is why we stand in the sand today. Our refuge was assaulted. 

The Gaviota Coast is a unity; its mountains, streams, beach and ocean were all assaulted by our industrial world. The apologists for the oil industry, with their tepid concerns for the pollution, simply sanction the next spill with their acceptance of its inevitability. This is NOT acceptable.  

The speakers today outline the technological solutions available to us to temper, reduce, and someday eliminate our reliance on non-renewable energy sources.

But you can move forward immediately, without cost, and with assurance of success. Our personal antidote, expressed in our daily lives, must be to create a respectful attitude toward our earth that is characterized by restraint: take less, give more – we need to be generous with our mother earth.

Thank you for your presence and commitment; stay connected!


As always, we at Gaviota Coast Conservancy are grateful for your support and dedication. We will continue to report on this disaster, and we encourage you to support the environmental organization of your choice with a donation of time or resources. Click here to donate to GCC's ongoing efforts to protect the Gaviota Coast. (Photos courtesy of Isaac Hernandez). 



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Refugio Spill: 5-29-15 Report


Update, May 29th: Upcoming events: On Saturday, May 30th, the Unified Command will be hosting an open house; this is an excellent opportunity to ask questions of the officials behind the cleanup effort. Marc Chytilo, counsel for The Gaviota Coast Conservancy, remarked, "The Gaviota Coast Conservancy calls on Plains All American Pipeline and the Unified Command to immediately commence cleaning up all beaches with any accumulated oil from Ventura to Hollister Ranch, and to sustain this effort through the summer and until all oil has been removed. The tardy initial response has caused these additional areas to be contaminated unnecessarily, and responders need to broaden the response area accordingly."

Also, we would like to remind an invite you to join us the Stand In The Sand Community rally on Sunday, May 31st. The rally will begin at 1p at De La Guera Plaza.

In other news, we have received an important open letter regarding potential health impacts from working to clean up our beaches in the aftermath of this terrible spill from our friends at the Louisiana Environmental Action Network (LEAN). LEAN was deeply involved in the cleanup of the Gulf Oil Spill, and also in ensuring that the oil industry was held full accountable after that unmitigated disaster: they have experience with spills, and their letter should should be required reading for anyone who is interested in volunteering to clean up the Gaviota Coast. It reads, in part:

"Anyone who tells you that these materials are safe and can be handled with minimal care is misrepresenting the facts. Even brief exposure to crude oil can irritate and damage skin, cause headaches, dizziness, nausea, confusion, difficulty breathing and other problems. Inhaling crude oil mist can cause chemical pneumonitis, a serious lung disease."

Please take a moment to read the entire letter, and please pass this on to anyone who may have been exposed to these chemicals, or who plans to contribute to the clean up effort. 

On a related note, well-regarded local filmmaker Mark Manning has produced a very powerful short film which is highly recommended viewing for anyone who is concerned about the health of our beaches and coastline.

The Refugio Incident Unified Command has released a document indicating that if you or someone you know has been impacted by the spill, you may file a claim via telephone.

In a very encouraging development, and in another piece of fine reporting by the SB Independent, US Senators Boxer and Feinstein (both D-CA) and Senator Markey (D-MA) have begun an inquiry as to why the initial response to the spill was so slow.

Finally, the Unified Incident Command has updated their Refugio Oil Spill Map. For the record, and though the Unified map indicates that no oil is present in these areas, this reporter has personally seen unusually high amounts of oil and tar on the beaches to both the north and the south of Gaviota State Beach.

As always, we are truly grateful for your support, and we hope to see you on Sunday at Stand in the Sand!

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Refugio Oil Spill: 5-28-2015 Report


Update, May 28th: Stand In The Sand, the group formed in the wake of the 2010 Gulf Oil Spill, has organized a community rally for Sunday, May 31st at 1p at De la Guerra Plaza in downtown Santa Barbara to protest the black tide of oil on our beaches. We invite you to join us and other members of our local environmental community as we rally for oil-free beaches and clean energy! Our president, Phil McKenna, is on the rally's speaker lineup. Full details on Stand In The Sand are here.

As cleanup of the Refugio Oil Spill continues and the extent of coast affected by the spill increases as the oil is transported by wind and ocean currents, additional and far-reaching impacts of this ecological disaster are coming to light.

For example, we are now finding some of the threatened Snowy Plovers which nest at Coal Oil Point (Devereux Point) with oil on their wings and feet.

And, while the unified response team has not released an updated map of the spill area since May 26th, first-hand accounts as of May 28th indicate that higher-than-normal levels of oil are being seen on beaches from Hollister Ranch on the north to Carpinteria and beyond on the south.

Jerry Roberts, former editor of the Santa Barbara News-Press (current columnist for SB Independent and editor of CalBuzz.com), focused on the spill in this edition of his program City Desk on SBTV. Roberts also offers a high-level overview of the spill and its coverage by the media in this superb and thought-provoking piece.

Finally, Nick Welsh and the staff at the SB Independent published a piece in today's issue which offers a sobering historical context of the Refugio Oil Spill.

It is increasingly apparent that the effects of this tragic oil spill will be felt for years to come. Once again, we encourage everyone to take a moment to contact their Santa Barbara County Supervisor to let them know that we desire clean, safe, oil-free beaches, and for the oil industry to be held to the highest level of accountability with regards to safety, transparency, maintenance, and clean up.

We appreciate your support, and we hope to see you at Stand In The Sand this Sunday, May 31st, at 1pm!

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