The Corporate Benefits of One Percent for the Planet
or the World’s Largest Donor / Non-profit Dating Service
Assisting businesses to support Gaviota stewardship
by Greg Karpain
The Gaviota Coast Conservancy has been a non-profit member of One Percent for the Planet for over five years. Why does a non-profit join another non-profit like One Percent for the Planet? It's a good question, and one we’re happy that One Percent answered.
One Percent for the Planet has quickly become the largest environmental network in the world! It’s an international non-profit organization, whose corporate members pledge and contribute at least one percent of their annual sales revenue to support environmental causes, and the non-profits behind those causes, such as the Gaviota Coast Conservancy (GCC).
Their One Percent for the Planet mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet. One Percent for the Planet corporate members assist non-profit organizations, such as GCC, that protect land, forests, rivers, oceans, and also encourage sustainable methods of energy production.
The result? More than 1,200 member companies in 48 countries are currently giving one percent of their sales directly to more than 3,300 nonprofits. Donations totaling more than $130 million dollars are now helping our environment (and future). One Percent works with corporations to find a non-profit, to which the company feels most aligned, and introduces the two for further discussion. It’s kind of a dating service and match-maker for environmental companies that want to create change, and those non-profits whose sole purpose it to effect those changes.
Yvonne Chounard, the founder of Patagonia Corporation, and cofounder of One Percent for the Planet, says, "[We] have a responsibility to the planet. Give to the people who are willing to do the good work."
Global Social Marketing and Increased Sales Revenues
Companies can participate in the One Percent global network at a variety of levels, including
- Whole company participation (e.g. Patagonia)
- Branding (e.g. Planet Petco)
- Product line marketing (e.g. Honest Tea)
Associating your corporate brand with the One Percent for the Planet concept and network is solid global social marketing. For example, 1 billion impressions have been stamped on member packaging annually, helping promote $100 billion in network sales over the past 10 years. By donating one percent of annual sales revenue, your company gets double value on the dollar: increased brand recognition and sales, as well as pro-actively involvement to help non-profits meet your corporate environmental goals.
As a small business owner noted, "It's helped my sales a lot to be part of One Percent, and given me added exposure, and easier access to some markets that I might not have entered into."
The bottom line for profit: One Percent for the Planet helps companies grow their member’s businesses and revenue by being socially responsible.
Ask your company to join and donate to the Gaviota Coast Conservancy
In 2008, the Gaviota Coast Conservancy, as well as the Naples Coalition, applied for and underwent the One Percent rigorous application process, and were accepted as a non-profit member of the organization. If you are a member of a local, national, or international business, we ask that you bring One Percent to the attention of your company and see if they would like to join One Percent and add the Gaviota Coast Conservancy to its annual giving list (see below for contact information as to how we can help you with your presentation to your company).
If your company is interested in becoming an approved One Percent corporate partner and donating to the Gaviota Coast Conservancy (or other member non-profit of your choice) please call Janet or Brook. Donating to the Gaviota Coast Conservancy helps to preserve the rural character and habitat of our unique and stunning Gaviota Coast.
Sign up online http://onepercentfortheplanet.org/become-.‐a-.‐member-.‐company/